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Choosing A Domain Name
Your Internet domain name is your exclusive Web address. It can build credibility for your organization while projecting a professional image of an established business operating online. Therefore it is important to consider the following information when
choosing a domain name:

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Select your company name. This is usually the best choice and should be used whenever possible.

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If your company is not well known, you may choose to select a catchy descriptive phrase related to your online presence or subject of your site.

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Use a simple name that is easy to pronounce, easy to spell and easy to remember.

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Avoid hyphens, numbers and abbreviations that may cause confusion.

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Make it as short as possible. Many one word domains have already been taken therefore two name word phrases will work just fine. Three or four words can be ok if they are not too long. Try to keep it at 15 letters or less.

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Try to obtain a .com address rather than .net, .org or any other extension. The .com extension is the most common top level domain name ending. When a person knows of your company and wants to visit your web site the first inclination is to check www.yourcompanyname.com.

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You can register multiple domain names. You might choose this option if there are several business related keywords that you believe potential customers would be inclined to search for. For example, you might register a domain name for your company's name and a separate domain name for each of the products you are selling.

You can purchase a domain name through various domain name registrars online. Go to: #/registrar_list/list/1,,Registrars,00.html  
to find a variety of domain name registrars listed in alphabetical order or you may want to use a special name-find tool at
# that allows you to search for domain names with your specific key words.

 

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Follow Up Selling Via Email
In order for your business to become successful on the web you have to learn how to sell effectively through e-mail. 

Examples of promoting yourself via email:

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Monthly electronic newsletter

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Notification of site update

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Friendly notes to clients with info about resources that interest them

 

 

 

 

 

Auto Responders
Email auto-responders simplify things like follow up and personalization. An auto-responder is a special email address. The address is programmed to instantly bounce back a pre-formatted email reply anytime it receives an incoming message.

Some examples of how companies use auto-responders are:

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Automated support message

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Welcome message

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"About our company"

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"Sorry, on vacation" replies

It is important that any auto-responder reply is professional and well-formatted otherwise it will not be effective. Take care in testing every auto-responder you set up. Many web hosting packages come with an unlimited supply of auto-responders.

 

 

 

 

 

 

E-zine Advertising
An e-zine is an electronic magazine or newsletter The number of e-zines on the net is in the hundreds of thousands and currently growing too rapidly for an accurate count. There are e-zines on hundreds of different subjects. Take a look at the advertising section of your favorite email e-zine. You can reach your target audience by the thousands advertising in e-zines. Go to # for a list or ezines on your subject matter.

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Article Submissions
Email your best articles to other publishers and webmasters. Since each article is filled with real, useful information on your area of expertise many webmasters and e-zine editors, of sites with similar information, are happy to post the articles at their web sites and in their e-zines. Anyone can use this promotion method no matter what you are promoting. Go to
# for ezines or visit web sites with information similar to your area of expertise. Just email each editor and ask them if they accept article submissions. Nearly all editors are happy to receive articles!

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The following sites provide useful Web promotion information:

www.webpromote.com

www.bizweb2000.com 

www.hitstosales.com  
The Hits To Sales Business Development Center provides articles, tools and resources for business people who are serious about the potential of the Internet

www.cj.com/ 
Commission Junction creates powerful alliances between affiliate content sites that have information of interest to businesses and consumers and online merchants that sell products or services  

www.webword.com 
The site is devoted to helping you improve your Internet presence. Quality information about everything from the usability of email to reading on the web and gaining the trust of your users.

www.recommend-it.com
Recommend-It is a free Internet service that can help you generate additional visitors to your website. By installing Recommend-It, your website visitors will have an easy way to tell their friends about your products and services. Just like in the offline world, personal referrals are the best way to attract high-quality, targeted visitors to your website. To boost your Recommend-It traffic, each of your website visitors who uses Recommend-It is automatically entered into a contest.

www.zonaresearch.com
Market Analysis Programs and Services

http://get.hitbox.com/cgi-bin/getit.cgi?hb&hb_intro 
You install a HitBox banner or button on your web page (if you opt to pay for the service, the button is invisible). Each time a visitor accesses that page, the image is served from the WebSideStory servers. This method allows us to collect hundreds of statistics in real time, available 24 hours a day.  

www.marketingtips.com
Online marketing tips, strategies and secrets.  

www.linkpopularity.com
Link popularity is the total number of web sites that link to your site. This free service queries Infoseek,  Altavista, and Hotbot and reports on your link popularity.  

www.netpromote.com
Web promotion services

www.promotionworld.com

www.searchenginewatch.com
Learn how search engines find and rank web pages, with an emphasis on what webmasters can do to improve how search engines list their web sites. Tips on how to use search engines better, along with fun stuff like ways to see how people search online. Find all the major search engines; popular meta search engines; MP3 search engines; kid-safe services and much more.

www.targeting.com
Target Marketing helps identify Internet goals, outline strategies, and create cohesive corporate web game plans.

www.webplaces.com
Internet search guide listing numerous search engines  

#
Guide to creating and marketing newsletters  

 

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Top Off-Line Web Site Promotion Tips

1. Put your web address/URL everywhere! It is as important as your phone number. 

bullet Business cards, letterhead, envelopes, mailing labels
 
bullet Packaging, catalogs, statements, invoices
 
bullet Advertising, press releases, brochures, even shopping bags
 
bullet Give away t-shirts, hats, bumper stickers and pens

2. Take out small ads in national and local publications that reach your target audience. Advertise your primary products and lead people to your site for more information.

3. Send a press release to the appropriate media about what you have done. 

4. Submit articles to print publications that reach your target audience.

5. Write letters to the editor of your local paper and national magazines. 

6. Get to know the business editor of your local newspaper and talk to him/her about doing a story about your Internet-based business.

7. Be a quest on a talk radio show that discusses your business topics.  

A few other tips suggested by Paul Carney of www.ishot.com   
("I Should Have Thought Of That")

1. Chamber of Commerce meetings are great place to meet mew customers.

2. Leave your brochure everywhere. Even in the bank drive-up window box after doing your transaction.

3. Tuck brochures in the magazines at the doctor's office, car repair customer area - anywhere there are magazines for people to read.

4. Have the back window of your vehicle lettered with your company's name, phone number and URL. Paul said this was very effective for him. ("For less than $100.00, I got $1,000's of dollars of business. What else do people have to do when sitting in traffic?")

 

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7 POWERFUL TRAFFIC-GENERATION IDEAS

... to help you explode your business and profits in the New Year. Here's how you can attract thousands of hot prospective buyers to your site.

STRATEGY #1 -- START YOUR OWN AFFILIATE PROGRAM 
You have heard me talk about affiliate programs time and time again and I will tell you one more time... if you are serious about doing business on the Internet you MUST have
an affiliate program!

Why should you do all of the promotion yourself when you can have a virtual army of salespersons sending traffic to your site day and night?

No matter what you are selling, there are other netrepreneurs who will eagerly promote it for you on their web sites and in their e-zines in exchange for a "piece of  the action." 

By simply placing a link on their web sites to your sales site, affiliates can earn commissions without any of the "headaches" that normally go with operating a business such as: shipping, help desks, inventory control or charge-backs. 

Setting up your own affiliate program is simple. To learn more about it, here's a link to 50+ pages of "killer" articles on: why an affiliate/associate program is the hottest and fastest way to explode traffic and sales on your web site. Click on: #

STRATEGY #2 -- START YOUR OWN NEWSLETTER 
Visitors to your site remain HOT PROSPECTS, even if they don't buy on the initial visit. They may not have the cash or credit available at the time, might not yet feel confident enough with your company or any number of other factors. 

Stay in touch with all of your visitors and customers with your own newsletter. A newsletter is one of the best and cheapest ways for you to build rapport, announce specialoffers and keep that profit pipeline filled with a never-ending supply of sales.

If you would like to get some great ideas for quickly growing your opt-in e-mail list, we suggest you read "7 Easy-To-Do Action Steps For Attracting Hundreds Of New  Subscribers And Growing Your Opt-in E-mail List" at #/newsletter/issue49/page1.html

STRATEGY #3 -- PAY-PER-CLICK SEARCH ENGINE LISTINGS
One of the fastest ways to let thousands of potential buyers know you are "open for business" and attract these hot prospects to your site is by purchasing traffic in the pay-per-click search engines. While Overture (http://www.overture.com) continues to be 
the most highly-trafficked pay-per-click search engine, others that you may want to consider purchasing traffic from include:

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With the right bidding strategies, you can pull in exactlythe type of targeted visitors you want for only a few centsper keyword. 

To get maximum traffic from the pay-per-click search engines for minimum cost, we recommend you read: 

1) "Increase Your Site Traffic With The Pay-Per-Click Search Engines And Ensure You Always Profit Using These 3 Simple Formulas" #  

2) "Scoop Up Inexpensive & Neglected Traffic Streams In The Pay-Per-Click Search Engines With These 3 Simple Bidding Strategies" #  

STRATEGY #4 -- BUY ADVERTISING DIRT CHEAP 
The weak economy has lowered the price of online advertising to such an extent that you can now purchase 250 new visitors for your site for as little as $39... and you can purchase ten thousand targeted hits for $100.

The key points to get the most bang for your advertising buck are to: (1) carefully select where you place your ads; and (2) hone your message specifically to your target Internet community. 

Your advertising options include:

A) E-zine Ads
Contact the e-zine owners who share your market and ask for information about the size of their subscriber base, their advertising rates, the location within their publication where your ad will be published, and formatting requirements such as length.

Also, if you have your own newsletter, consider swapping ads with other publishers. Many netrepreneurs will be open to these shared beneficial arrangements.

When searching for e-zines that serve your potential buyers, you'll find the following resources helpful:

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B) Banner Advertising 
You can advertise through wholesalers who buy millionsof impressions on the major portal sites and then resell these "views of your ad" in smaller allotments.

(Use the free tool we share with you at the end ofStrategy #5 to help decide whether or not a particular site is worth purchasing ad space on by learning how much traffic they receive, how many links are pointed into their site, their contact information, and much 
more.)

C) Classified Ads 
The best and fastest tool for placing classified advertising is software called Power Submitter. 

It places your ad in more than a thousand classified ad databases and on over one hundred thousand mirrored classified sites in a matter of seconds with the simple touch of a button. 

Visit #  to learn more.

STRATEGY #5 -- FORM STRATEGIC PARTNERSHIPS 
Forming strategic alliances with popular web sites in your field is one traffic generation technique that you cannot afford to ignore. You gain in three ways:

1) INCREASED RANKINGS IN THE SEARCH ENGINES. As other sites (related to your site's theme) link to your site,the search engines will rank your site higher and move your site closer and closer to the top.

2) INCREASED CONTACT WITH YOUR TARGET MARKET. Since visitors to the other site are likely to be in the same Internet community as your buyers, you will be reaching
an audience that is already familiar with the need for your service or product.

3) INCREASED CREDIBILITY... AND SALES! A recommendation to visit your site from a webmaster they know and trust will go a long way towards establishing your credibility and making visitors more receptive to your offer.

Once you find potential partners, phone or e-mail them to discuss how it would be in their (and their visitors') best interests to link with you. Make sure you are familiar with their site and their newsletter. Don't talk about your plans or ambitions but instead show them "what's in it for them." 

If you are wondering which companies you can form alliances with, all you need to do is consider which products and services your customers need both before and after they use your product or service. 

For example, let's say you sell wine online. Prior to making their selection, your buyers might want to learn about wines, so you could align yourself with sites that sell books and courses. 

Your visitors would also be interested in visiting wineries in places like the Napa Valley, so you may be able to swap hyperlinks with travel agencies that specialize in tours to wine growing regions.

Each link you secure could send you new buyers for years to come. That's why it's really worth the effort to do your research and approach one webmaster at a time.

QUICK TIP: In order to determine whether or not a particular site would make a good linking partner, you need to know how much traffic they're getting in comparison to other sites. 

To learn about a FREE TOOL that will give you this information for any site you choose, along with valuable contact information and a whole lot more, visit: #

STRATEGY #6 -- SECURE TOP-10 SEARCH ENGINE LISTINGS 
The top 23 engines generate 80-90% of search engine traffic,so obviously a top ranking position in these major engines will be a key factor in increasing the traffic to your site.

You have three choices when submitting your web site to these search engines: 

a) You can submit your web site to each of the search engines manually, one by one.

b) You can hire a search engine consultant to design a search engine submission campaign for you.

c) You can use special search engine submission software that will submit your site automatically.

Of course, the search engines change their submission rules on a regular basis, and this means that before you decide how you're going to submit your site, you should educate yourself with the following 2 articles: 

1) "Learn The How To's Of Getting Your Web Site Listed In The Search Engines... And Secure The Top 10 RankingYou Need" # 

2) "Even More Tips For Getting A Top 10 Search Engine Ranking And The Secret For Keeping Your Competitors From Stealing Your Spot!" # 

STRATEGY #7 -- WRITE FREE ARTICLES & eBOOKS 
One of the best ways to introduce yourself and your web site offer to the Internet world is to write free content for other web sites, e-zines and newsletters. 

Writing articles and eBooks will allow you to establish a reputation as an expert in your field, driving more visitors to your site when they click on the links in your bio and within your written material.

Once you have written your articles, you can offer your words of wisdom to other webmasters at sites such as: 

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FINAL THOUGHTS: 
By choosing any one of these ideas, really "going for it" and then focusing on another one, until you are taking advantage of all (or most) of these seven strategies, you can make 2002 the "Year of The Profits." 


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ABOUT THE AUTHOR: Corey Rudl is the owner of four 
highly successful online businesses that attract more 
than 6 million visitors and generate over $5.2 million 
each year. He is also the author of the #1 best-selling
Internet Marketing course online. 

To check out his site that's JAM-PACKED WITH THE EXACT 
INFORMATION YOU NEED to start, build, and grow your very
own profitable Internet business, I highly recommend
visiting #/tipsltr.html

This guy really knows what he's talking about! 
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